Business Card Design And Print – What Shape? What Size?

Business card design and print is something all businesses need to carefully consider. If you do not have a business card, you are assured to miss out on plenty of opportunities and it can have a detrimental impact on your brand image, as it looks unprofessional. Nevertheless, simply having a business card is not enough; it needs to be effective.

Two of the most critical factors you need to take into consideration when it comes to business card printing is the shape and the size of the card. A lot of business owners are tempted to go for an irregular shape, such as a star or a heart. However, this is something you should think about carefully before going ahead. While irregular shaped cards can make an eye-catching impression, they can provide some issues. Firstly, they take away the convenience factor that is associated with business cards. It is not easy for someone to simply slip the card into his or her pocket or wallet. Moreover, shapes like this are a lot more difficult to print, and consequently they can cost more money. This is why it is advisable to stick to the standard, rectangular shape. The size generally depends on where in the world you are located. This is because there are different standard business card sizes around the globe. In the UK, the standard size is 3.346 x 2.165 inches. This is the same in Italy, Spain, Austria, Germany, Italy and Ireland. Business cards are bigger in most other countries, with the standard size being 3.5 x 2 inches in the US and Canada.

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