Custom Postcard Printing – Printed Marketing vs. Online Marketing

Custom postcard printing is something that can reap a lot of benefits for businesses. However, there are plenty of business owners who are guilty of overlooking online printing services in the current day and age. This is because they believe that all of their marketing efforts need to be focused online.

In fact, this could not be further from the truth. The most effective marketing campaigns are those that combine both online and offline techniques for maximum effect. In fact, postcard online printing is something that will always harvest results, and this is because it boasts unique qualities that online advertising will never have. Firstly, a postcard is tangible. People can pick it up and put it down, and this makes a bigger difference than you may expect. People tend to react better to things that are tangible. Moreover, it means that the postcard can be placed to one side and then viewed at the person’s leisure. The same cannot be said for online banner printing, for example, where the advertisement is lost as soon as you move onto a new webpage. In addition to this, it is easier for businesses to target their marketing campaign more effectively when using postcards, as they can carefully and strategically plan ahead as to where they are going to deliver and place their postcards for maximum effect. Of course, online marketing holds many benefits too, and this is why you need a healthy dose of both if you are going to achieve success.

When it comes to custom postcard printing, LeiroPrint is the company you need. You won’t be disappointed when you choose our services. Discover more at If you have any queries, send an email to, or call 0800 152 2716 during normal working hours to speak to a member of our team directly.